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5 Tips When Creating Scientific Posters

 
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For the life sciences community, January is the perfect time to reflect back on the achievements from 2014 and decide what information you want to highlight at your next Scientific Conference. Putting together your Scientific Poster can be time-consuming and it’s important to start early so you’re not rushing at the last second to throw everything together. At Ambit Creative Group, we’ve helped hundreds of clients prepare, design and create their Scientific Posters for upcoming events and wanted to share some tips to consider when creating your next poster.

Picking the Right Paper for Your Print Project

 
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Paper. It passes through our hands dozens of times daily and many of us are surrounded by piles of it. But because it's so common, it might be something you don't think too much about--unless you work here at Ambit Creative Group, of course. Here, we consider the goal, budget and creative aspects of a project in every decision we make, and for printed projects, paper is the foundation.

Deciding Between Paperless & Printed Communication

 
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"Go paperless - save a tree" has become an increasingly common claim among  companies encouraging customers to receive invoices, marketing materials and other statements digitally as opposed to via mail. Recently, we got word that more than 30 major companies have announced they'll remove that claim from their marketing materials because reduced paper statements don't necessarily have a positive impact on the environment.

Marketing Collateral Management Case Study

 
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At Ambit, we love sharing our client success stories! Our hope in doing this is to pass along ideas and learnings to share successes and help your business grow. Perhaps you'll come across some great ideas to implement into your business strategies. Today on our blog, we wanted to share a story about our client, Cresa and how we helped them implement a Marketing Collateral Management system to streamline their ordering and printing processes while upholding brand standards.

Making It By Hand: We're Hiring!

 
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People define job satisfaction in many different ways. Some are driven by a salary or co-workers they love; others are drawn to their company's mission. At Ambit Creative Group, our team has the satisfaction in participating in a process that many workers in America never get to: to actually make and build a physical product with their hands at the end of each day.

Corporate Holiday Gift Guide

 
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Have you finished your holiday shopping yet? If you’re like us, you’ve hardly started! It’s tough enough to get through all of your friends and family, let alone having to worry about corporate and business gifts. It can be tricky to find the right balance of showing your appreciation for your clients while maintaining professionalism and compliance with global anti-corruption and anti-bribery laws. Your business might have their own holiday gift-giving policy, but modest gifts are generally a good idea so as not to appear as a bribe or a corrupt payment. With all of these issues, Ambit is here to help!  If you’re bored of sending the same old fruit basket, we’ve put together some great ideas to send your clients this holiday season to celebrate and show your gratitude for their loyalty.

4 Questions to Maximize Your Direct Mail Budget

 
Direct Mail Budget Tips

You've plotted and planned and finally committed to a killer direct mail campaign for 2015. But before you begin to execute on your copy, design, printing and mailing, there are a few important questions you can ask to maximize your direct mail budget and ensure every dollar is spent wisely.

5 Steps to a Successful Direct Mail Campaign

 
Direct Mail Tips

If you're a marketer creating your 2015 budget, have you included one or more direct mail campaigns for the year? Some companies worry about spending on direct mail, knowing that its cost can be higher than email or other electronic forms of marketing, but is effectiveness in reaching the target audience, garnering a response and cutting through the clutter of email marketing can't be underestimated.

5 Tips for Designing Event Marketing Materials

 
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When you exhibit at an event, you want to make a lasting impression on your prospects. From on-site marketing pieces to takeaways that attendees will look back on after the event, you want to make sure that your event marketing materials reflect your brand, clearly communicate the message you want to get across and encourage action. At Ambit, we help clients revamp their event marketing materials and know what it takes to create the best. Today on our blog, we have 5 tips to help you as you design your next event marketing materials.

Register to Receive Ambit's 2015 Desk Calendar!

 
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One of the best parts of working at Ambit Creative Group is our central location in Cambridge's Kendall Square and the opportunity to meet so many local businesses. When we began our business as a Minuteman Press more than 22 years ago, we loved to travel throughout the city to knock on doors and gain clients' trust in person. In our travels, Dave Reed, one of our co-founders, began taking photographs of city landmarks, quirks and views and we eventually turned them into a yearly desk calendar.

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