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Tips for Effective Variable Data Printing

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Effective marketing techniques make an impact on your audience so that they remember your brand and take the action that you encourage. At Ambit Creative Group, we’ve found that using variable data printing can be a very effective tool in making that initial connection with your audience. Sound fancy? In simple terms, variable data printing is a form of digital printing where you can change text or graphics from one printed piece to the next to create a personalized marketing piece for your specific customer. For example, sometimes you receive an email that say, “Hi Sally” instead of “Hi there” – variable data printing takes it a step further and speaks to recipients personally with customized text, imagery and offers based on their specific needs. (IE: a postcard with a person scrawling your name in the sand on a beach) Creating this personalization is key to grabbing the attention of your customer, making them feel like you understand their needs and getting the results you want. Variable data printing can increase response rates up to 7 times greater than conventional mail. Interested in learning more? Here are a few best practices when utilizing variable data printing:

All About E-Procurement: How a Marketing Collateral Management System Can Help Your Entire Organization

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Now that we’re in the thick of 2015, now is the time when many companies examine their current systems to improve the bottom line. At Ambit Creative Group, we’ve seen an increased emphasis on e-procurement and have seen these systems time and time again helping to benefit the entire organization. For us on the blog today, it’s the perfect time to talk about e-procurement and how a marketing collateral management system can bolster your bottom line to make an impact this year.

Top Tech Promotional Items for 2015

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Do you have a tech-savvy audience at your next tradeshow? Or do you want to provide a promotional item that will stand out--either for its uniqueness or because it will be used again and again by the recipient? High-end promotional items go beyond tradeshows. They're also perfect for making a splash as part of a 3-D mailer or as memorable takeaways at hosted events.

Hot Tradeshow Display Trends for 2015

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Tradeshows can be important sales events, but by nature they're incredibly competitive. In a sea of tradeshow booths, what's the best way to make yours stand out? Add in something new and impactful for this year's shows in order to make a statement at your next event. Today's tradeshow systems allow you to have a single branded booth with signage and accessories that are easily updated with new graphics for a refreshed and targeted look.

5 Tips When Creating Scientific Posters

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For the life sciences community, January is the perfect time to reflect back on the achievements from 2014 and decide what information you want to highlight at your next Scientific Conference. Putting together your Scientific Poster can be time-consuming and it’s important to start early so you’re not rushing at the last second to throw everything together. At Ambit Creative Group, we’ve helped hundreds of clients prepare, design and create their Scientific Posters for upcoming events and wanted to share some tips to consider when creating your next poster.

Picking the Right Paper for Your Print Project

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Paper. It passes through our hands dozens of times daily and many of us are surrounded by piles of it. But because it's so common, it might be something you don't think too much about--unless you work here at Ambit Creative Group, of course. Here, we consider the goal, budget and creative aspects of a project in every decision we make, and for printed projects, paper is the foundation.

Deciding Between Paperless & Printed Communication

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"Go paperless - save a tree" has become an increasingly common claim among  companies encouraging customers to receive invoices, marketing materials and other statements digitally as opposed to via mail. Recently, we got word that more than 30 major companies have announced they'll remove that claim from their marketing materials because reduced paper statements don't necessarily have a positive impact on the environment.

Marketing Collateral Management Case Study

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At Ambit, we love sharing our client success stories! Our hope in doing this is to pass along ideas and learnings to share successes and help your business grow. Perhaps you'll come across some great ideas to implement into your business strategies. Today on our blog, we wanted to share a story about our client, Cresa and how we helped them implement a Marketing Collateral Management system to streamline their ordering and printing processes while upholding brand standards.

Making It By Hand: We're Hiring!

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People define job satisfaction in many different ways. Some are driven by a salary or co-workers they love; others are drawn to their company's mission. At Ambit Creative Group, our team has the satisfaction in participating in a process that many workers in America never get to: to actually make and build a physical product with their hands at the end of each day.

Corporate Holiday Gift Guide

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Have you finished your holiday shopping yet? If you’re like us, you’ve hardly started! It’s tough enough to get through all of your friends and family, let alone having to worry about corporate and business gifts. It can be tricky to find the right balance of showing your appreciation for your clients while maintaining professionalism and compliance with global anti-corruption and anti-bribery laws. Your business might have their own holiday gift-giving policy, but modest gifts are generally a good idea so as not to appear as a bribe or a corrupt payment. With all of these issues, Ambit is here to help!  If you’re bored of sending the same old fruit basket, we’ve put together some great ideas to send your clients this holiday season to celebrate and show your gratitude for their loyalty.

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