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Engaging Visitors At Your Tradeshow Booth

 
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This fall, we’ve talked a lot about attracting the audience at conventions through giveaways and the right booth design. However, we know that an effective event marketing strategy is all about the follow through and what happens once attendees enter your booth. Your company will be most successful when attendees are interested and engaged about learning what you have to offer and continue to think about your product after they’ve left.

Effective Marketing on a Small Budget

 
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It’s great to dream big – everyone should reach for the sky. But, in today’s world, with budget constraints, most people know that not everything can be done all at once. Many of our clients ask us for advice on how to make the most out of their budget and create the most efficient marketing program possible. At Ambit, it’s our goal to help clients create the most valuable marketing programs on whatever budget they’re working with. So, today on our blog we have some tips that we’ve learned along the way for how to create effective marketing programs on small budgets.

The Latest Trends in Tradeshow Booth Design

 
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It’s that time of year! You take a look at last season’s tradeshow booth and remember how stale your design was looking compared to all of the cool, new cutting-edge booths that you were situated next to. This year, you want a completely new look with the latest trends in tradeshow design to make a real impact on the audience and draw a crowd to your booth. Never fear – Ambit is here! There is always time to revamp your look.

5 Tactics for Marketing and Sales Alignment

 
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Sales and Marketing. Marketing and Sales. The marriage is ever-present, but not without some bumps in the road. At Ambit, we’ve worked with enough marketing departments to know that marketing can sometimes take the blame for sales (and vice-versa if we’re being fair about it!). It’s easy to point the finger at one department or another for a variety of issues, but the real area to focus on is how to integrate the departments to further the company goals and create success for the company as a whole.

The Ultimate Guide to a Cross-Media Marketing Campaign

 
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In the marketing world, we know there is a lot of terminology and jargon that floats around. Multi-Channel Marketing, Cross-Media Marketing, Multi-Level Marketing, Marketing Segmentation, Enterprise Marketing, Consumer-Initiated Marketing and the list could go on and on. Some are just buzzwords, but others are true marketing techniques that are here to stay. The bottom line is that as a marketer, you want to deliver your message in the most effective way to your target customer that gets results.

Top 5 Promotional Tradeshow Product All-Stars

 
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Everyone loves to get free stuff! And, you love to give it away, right? But, really, who wants another pen, magnet or post-it note?

Using Color to Convey a Message with Your Brand & Design

 
Branding Influences Color in Marketing

We’ve all heard the rumors that fast food companies use red in their logos to stimulate our appetites subconsciously, but it turns out that choosing color for your branding and design means a lot more than making you hungry for an extra Big Mac.

Don't Make These Three Branding Mistakes

 
Branding Mistakes

In the minds of most of our clients, branding starts with a logo, a brochure, a color palette choice or a website. These are all important—and we love to help companies work through the best visual representation of their brand. But if you’re a startup, just beginning to build your brand, what do you focus on first?

The power of print: What your tablet can't do

 
Fun use of paper

A friend of ours recently sent us this video. We think it’s pretty funny.

The Short Guide to Creating Engaging Email Marketing

 
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Andrew, one of Ambit’s graphic designers, forwarded me a very interesting article, “How To Raise Your Email Above Inbox Noise,” from Smashing Magazine on effective email design (as our technical lead, this is something that he comes across and thinks about often). It got me thinking about approaches to email and how to increase engagement. What follows is my little summary of Fabio Carneiro’s article, and my take on what you can do a little differently.

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