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5 Tactics for Marketing and Sales Alignment

iStock 000005752016XLarge Sales Marketing Blog Post resized 600

Sales and Marketing. Marketing and Sales. The marriage is ever-present, but not without some bumps in the road. At Ambit, we’ve worked with enough marketing departments to know that marketing can sometimes take the blame for sales (and vice-versa if we’re being fair about it!). It’s easy to point the finger at one department or another for a variety of issues, but the real area to focus on is how to integrate the departments to further the company goals and create success for the company as a whole.

The Ultimate Guide to a Cross-Media Marketing Campaign

iStock 000032601538Small Cross Media Marketing Image

In the marketing world, we know there is a lot of terminology and jargon that floats around. Multi-Channel Marketing, Cross-Media Marketing, Multi-Level Marketing, Marketing Segmentation, Enterprise Marketing, Consumer-Initiated Marketing and the list could go on and on. Some are just buzzwords, but others are true marketing techniques that are here to stay. The bottom line is that as a marketer, you want to deliver your message in the most effective way to your target customer that gets results.

Top 5 Promotional Tradeshow Product All-Stars


Everyone loves to get free stuff! And, you love to give it away, right? But, really, who wants another pen, magnet or post-it note?

Using Color to Convey a Message with Your Brand & Design

Branding Influences Color in Marketing

We’ve all heard the rumors that fast food companies use red in their logos to stimulate our appetites subconsciously, but it turns out that choosing color for your branding and design means a lot more than making you hungry for an extra Big Mac.

Don't Make These Three Branding Mistakes

Branding Mistakes

In the minds of most of our clients, branding starts with a logo, a brochure, a color palette choice or a website. These are all important—and we love to help companies work through the best visual representation of their brand. But if you’re a startup, just beginning to build your brand, what do you focus on first?

The power of print: What your tablet can't do

Fun use of paper

A friend of ours recently sent us this video. We think it’s pretty funny.

The Short Guide to Creating Engaging Email Marketing

Audience shot

Andrew, one of Ambit’s graphic designers, forwarded me a very interesting article, “How To Raise Your Email Above Inbox Noise,” from Smashing Magazine on effective email design (as our technical lead, this is something that he comes across and thinks about often). It got me thinking about approaches to email and how to increase engagement. What follows is my little summary of Fabio Carneiro’s article, and my take on what you can do a little differently.

Book publishing: What is a Blad?

Angry sheep needs a blad

Pop quiz - what is a blad?

  1. The sound made by an angry sheep
  2. Vlad the Impaler’s kindhearted brother
  3. Outtake #23 from a certain Michael Jackson album
  4. A promotional item for a book to be published
  5. A ridiculous word that’s fun to say

There are two correct answers to this – while I’m partial to the angry sheep (so long as it’s not running at me), a blad is a promotional item for an unpublished book. Plus, it’s fun to say (try it: blad, blad, blad…). Producing (or even designing) blads is an Ambit specialty – here’s a quick primer of what they are and how they’re used.

Preparing to self publish: A Designer's Approach

Writer John

On-demand printing has revolutionized the way would-be authors approach their work. In the old days, there were two real options: 1) Shop your book around until you found a publisher, or 2) finance the printing yourself and hope to recoup the expense by selling directly. On-demand printing and eBooks have completely changed this dynamic – now, some authors are choosing to self-publish their books through print-on-demand services like and bypass publishers entirely. It’s faster, cheaper, and without an upfront production expense. The question is, how does a potential author go from a text document to a professionally formatted book, ready to hit the press?

Printing tips: Why PDFs are the best format for printing

Download PDF Print Reference Guide

When thinking about the Ambit Creative Group list of frequently asked questions, the topic that comes to mind is often file formats. We’ve been around awhile and have seen them all – Word, Quark, even a MacPaint file or two was known to grace our presses back in the day. Now, the industry standard is Adobe Acrobat’s Portable Document Format, better known as the PDF. We’ll take you through why we love PDFs, how creating your own PDFs can save you time and money, and some tips to help minimize adjustments from the printer.

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