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Spring Outdoor Marketing Trends

 
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Now that we’re officially in the Spring season, it’s time to start thinking about outdoor marketing options and what you might need to add into your arsenal of outdoor marketing tools for upcoming events. We’ve been keeping a close eye on the latest trends and wanted to share some unique new products that will kick your branding up a notch this season. Whether you’re participating in an outdoor event with other vendors, or are moving your own brand outdoors, there are some exciting new options to consider:

How We Saved Energy with an LED Lighting Project

 
LED replacement project

Sustainability is a big focus here at Ambit Creative Group, so when the opportunity to save on energy by installing LED lights came up, we jumped on it. Our focus was on creating a better lit environment while also saving energy and money with more efficient lighting, all using local contractors and vendors.

Preparing Printing Files: How to Avoid the Top 4 Mistakes

 
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When you put time, effort and money into a printed piece, you want to ensure the highest quality final product. At Ambit Creative Group, we guide our customers through every step of the printing process to ensure the best end result. That excellence starts at the very beginning of the project creation. Today on our blog, we’re going to cover the top mistakes we see in preparing printing files, so you can start your next project off on the right foot and guarantee exceptional quality.

Nurturing and Delivering Sales Ready Leads with Marketing Automation

 
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At most companies--likely at yours--the marketing team is focused on new customer acquisition. They are laser-focused on delivering leads and converting customers, but a shift in philosophy to the deilvery of sales ready leads can increase marketing ROI and shift your sales revenue results.

Tips for Effective Variable Data Printing

 
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Effective marketing techniques make an impact on your audience so that they remember your brand and take the action that you encourage. At Ambit Creative Group, we’ve found that using variable data printing can be a very effective tool in making that initial connection with your audience. Sound fancy? In simple terms, variable data printing is a form of digital printing where you can change text or graphics from one printed piece to the next to create a personalized marketing piece for your specific customer. For example, sometimes you receive an email that say, “Hi Sally” instead of “Hi there” – variable data printing takes it a step further and speaks to recipients personally with customized text, imagery and offers based on their specific needs. (IE: a postcard with a person scrawling your name in the sand on a beach) Creating this personalization is key to grabbing the attention of your customer, making them feel like you understand their needs and getting the results you want. Variable data printing can increase response rates up to 7 times greater than conventional mail. Interested in learning more? Here are a few best practices when utilizing variable data printing:

All About E-Procurement: How a Marketing Collateral Management System Can Help Your Entire Organization

 
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Now that we’re in the thick of 2015, now is the time when many companies examine their current systems to improve the bottom line. At Ambit Creative Group, we’ve seen an increased emphasis on e-procurement and have seen these systems time and time again helping to benefit the entire organization. For us on the blog today, it’s the perfect time to talk about e-procurement and how a marketing collateral management system can bolster your bottom line to make an impact this year.

Top Tech Promotional Items for 2015

 
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Do you have a tech-savvy audience at your next tradeshow? Or do you want to provide a promotional item that will stand out--either for its uniqueness or because it will be used again and again by the recipient? High-end promotional items go beyond tradeshows. They're also perfect for making a splash as part of a 3-D mailer or as memorable takeaways at hosted events.

Hot Tradeshow Display Trends for 2015

 
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Tradeshows can be important sales events, but by nature they're incredibly competitive. In a sea of tradeshow booths, what's the best way to make yours stand out? Add in something new and impactful for this year's shows in order to make a statement at your next event. Today's tradeshow systems allow you to have a single branded booth with signage and accessories that are easily updated with new graphics for a refreshed and targeted look.

5 Tips When Creating Scientific Posters

 
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For the life sciences community, January is the perfect time to reflect back on the achievements from 2014 and decide what information you want to highlight at your next Scientific Conference. Putting together your Scientific Poster can be time-consuming and it’s important to start early so you’re not rushing at the last second to throw everything together. At Ambit Creative Group, we’ve helped hundreds of clients prepare, design and create their Scientific Posters for upcoming events and wanted to share some tips to consider when creating your next poster.

Picking the Right Paper for Your Print Project

 
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Paper. It passes through our hands dozens of times daily and many of us are surrounded by piles of it. But because it's so common, it might be something you don't think too much about--unless you work here at Ambit Creative Group, of course. Here, we consider the goal, budget and creative aspects of a project in every decision we make, and for printed projects, paper is the foundation.

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